Support Local This Holiday Season!
As the holiday season approaches, the internet has made it almost too easy to jump online in search of the perfect gift for your loved one(s). But this year, before you do that, consider this: your holiday shopping choices have the power to make a BIG difference in your local community.
Here's why . . .
When you buy from a local business, a significant portion of that money STAYS in your community. In fact, studies show that for every dollar spent at a small business, around 68 cents stay in the local economy, as compared to only 14 cents at large retailers. These dollars contribute to the livelihoods of our neighbors, fund local projects and non-profits, and help build a stronger community. In other words . . . shopping local is like investing in our community’s success and vitality.
Locally-owned stores bring personality and diversity to our neighborhoods. From cozy coffee shops and bakeries (like WhatchamaCAKES and Jen’s Bistro), to artisan markets and specialty boutiques (like the new Misty Meadows Marketplace and On the Main Boutique) -- these businesses offer unique products and services you can’t find anywhere else. Shopping locally helps to maintain the charm and character that makes our hometown feel like home.
One of the most satisfying aspects of shopping local is the experience itself. When you enter a small, locally-owned shop, you’re often greeted with a smile from someone who genuinely cares about what they do. Small business owners have a vested interest in their customers, and it shows in the thoughtful service they provide. If you’re looking for a unique or customized gift, these shops are often more than willing to go the extra mile to help you find just the right item. It’s a level of care and personalization that simply can’t be matched by the online and big box stores.
Small businesses also create local jobs. They employ your neighbors, friends, and family members, contribute to lower unemployment rates, and provide opportunities for meaningful work in the community. Also, small businesses often contribute to higher job satisfaction and stronger connections between employees and customers. That sense of pride can translate into an extra-special holiday shopping experience.
Shopping small during the holidays isn’t just about the items we purchase . . . but the experiences we create. Walking down Main Street, browsing through small shops, and chatting with store owners create moments that stay with us far longer than any material gift. These experiences are what make the holiday season feel rich and full.
Still not convinced? Here are a few ways that Historic Downtown Kendallville hopes to encourage YOU to shop local this holiday season.
· Our Shop Small/Win Big Contest: For every $25 you spend at locally owned Main Street businesses between November 16th and December 15th, you’ll have a chance to win a $500 shopping spree. All you have to do is turn your receipts in to Historic Downtown Kendallville by the December 16th deadline, along with your name and contact information, to be entered to win. Participants may enter multiple times, and every $25 spent at a local downtown merchant is counted as one entry. This annual contest is sponsored by Hosler Realty, and has generated thousands of dollars in local commerce over the past several years. To further encourage shopping local, the $500 prize is given in the form of a Shop Noble Gift Card, valid at locally owned small businesses all over Noble County.
· Purchase Shop Noble gift cards: Shop Noble Gift Cards are a GREAT way to make sure your dollars stay local this holiday season. Whether you buy them for yourself, use them as employee incentives, or even as a special stocking stuffer, Shop Noble cards are a great way to shop local! Shop Noble cards are available online at shopnoblein.com, and can be used at any small business in Noble County that accepts credit cards.
· Use the “Show Her Your Love" Christmas Wish List: New this year, we are providing ready-made wish lists at several of our downtown shops, so that women can pick one up and take it around town with them, filling in the items she’d like to find under the tree from her “significant other.” When her window shopping is done, the list can be left with any participating merchant, who will then share the list with the appropriate person (spouse or significant other). Contact information must be provided.
· Spread the word: Share your unique finds and local gift ideas on social media, leave a positive review, or recommend local businesses to friends and family. Word of mouth is one of the most powerful ways to support local.
As the holidays approach, let’s remember that every gift we buy has an impact far greater than what’s wrapped inside. This year, make it a point to shop small, support local, and create a ripple of goodwill that can help sustain our communities long after the season ends. After all, the joy of giving becomes that much sweeter when we know our gifts are also giving back to this wonderful community we call home.
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